What's in a Name?

Looks like the Chicago Fire are having trouble closing a deal for the naming rights for their fantastic new soccer specific stadium in Bridgeview. Twice now deals have fallen apart at the last stage of the negotiation process. First a deal with a bank fell apart last year. Now this year a deal with Toyota cratered at the last minute.

The situation is so critical at this point that Tim Leiweke is getting involved. If TL has had to get involved, and given the speculation that sponsorship was part of the reason for the Peter Wilt situation, will someone else now take the fall?